Website Checklist Before You Take On More Work
Growing a local business means more enquiries, but also more of the wrong ones. Before you push for volume, it's worth making sure your website filters, captures and routes enquiries properly, otherwise scaling just creates admin.
Check the enquiry path end to end. Submit your own form, click your own WhatsApp button, and call your own number from a phone that isn't yours. Confirm each one arrives somewhere you actually check during the working day.
Set expectations on price. A starting-from figure or a simple range cuts out the enquiries that were never going to convert and saves hours of quoting. It also makes the people who do get in touch far better qualified.
Say clearly where you work. As you take on more, the temptation is to claim a wider area than you can service well. A defined coverage list keeps travel time under control and keeps your local search signals coherent.
Make sure each core service has its own page. Bundling everything onto the homepage caps how many different searches you can rank for, and gives you nothing specific to send an enquirer when they ask what's involved.
Look at your speed on mobile data. Growth usually means more paid or social traffic, and paid traffic is far less patient than a returning customer.
Put tracking in place before you spend more. Knowing which page and which channel produced each enquiry is what lets you scale the thing that works instead of increasing everything at once.
Finally, plan for the overflow. If enquiries arrive while you're on a job, an automated first response, even a simple 'got it, we'll call you within the hour', stops people ringing the next firm on the list.
Should I raise prices before or after improving the website?
Improve the site first. Better proof and clearer positioning make a higher price much easier to hold.
How many service pages is too many?
One per service you genuinely want more of. Pages created for services you rarely sell tend to stay thin and add little.
What should I track first?
Form submissions, phone taps and WhatsApp clicks, split by the page they came from. That's enough to see what's producing work.